The Business Value of Customized Voice Assistants
Research Report

The Business Value of Customized Voice Assistants

A survey of 320 leaders in 8 industries revealed that top companies recognize the value of custom voice assistants for their customers.
The Business Value of Customized Voice Assistants
Houndify Platform
67%
are currently deploying voice assistants
Source: Opus Research
Houndify Platform
77%
are measuring end-user benefits of voice by CSAT scores
Source: Opus Research
Houndify Platform
74%
agree that controlling their brand identity and user experiences are the greatest drivers of value
Source: Opus Research
For a brand (and as a brand) to stand out of the crowd, we need a distinctive identity. So, companies have to invest in voice technology. With the increasing demand from users, it is very important—the potential in this technology is enormous.
Opus Research Participant
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Your Brand Your Voice
Your Brand Your Voice

Voice AI adoption poised to expand

Increase User Retention
Increase User Retention
When infotainment devices—radios, TVs, smartphones—were first available, new content and services followed mass adoption. Market expansion resulted from user comfort, improved experiences, and new benchmarks to measure success. Today, the shift to voice is following the same trajectory. If you're sitting on the fence, the time to act is now—before you lose market share.
Increase User Retention
Customer satisfaction a major benefit
Customer satisfaction a major benefit

Customer satisfaction a major benefit

Customer satisfaction a major benefit
Customer satisfaction a major benefit
An overwhelming majority of business leaders understand the connection between voice assistants and increased customer satisfaction. Putting the consumer at the center of the voice roadmap is driving companies to develop branded voice assistants that serve the unique needs of their customers and prospects with natural language interfaces and custom content domains.
Customer satisfaction a major benefit
Your Brand Your Voice
Your Brand Your Voice

Controlling brand identity drives implementation

Controlling brand identity drives implementation
Controlling brand identity drives implementation
Brand identity and user experiences are the most common reasons companies are implementing voice assistants. While some have not yet taken action to create a custom voice solution that promotes brand sovereignty, further education will help surface the benefits and lead brands to move away from reliance on smart speaker-based ecosystems.
Controlling brand identity drives implementation
Offering voice assistants allows brands to connect closely with their clients, and provides better prediction, which helps in developing personalized, trustful, and sustainable relationships.
Opus Research Participant
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Industry Insights

Our findings confirmed that voice assistants are becoming ubiquitous. The benefits for users—including increased customer satisfaction—are understood across industries. While the end goal may be to have an omni-channel experience, industries are placing their immediate attention in different channels, dependent on current customer demands and desires.
Customers today demand effortless support on their channel of choice, hence VR and AI come into place to add value to the services—thus increasing the brand value and customer loyalty.
Opus Research Participant
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The Business Value of Custom Voice Assistants

Organizational and team leaders agree that voice assistants provide business value through convenience and speed for end users, improved customer relationships, and brand loyalty.

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